Calling All Breast Cancer Heroes

Annual Children’s Write-in Contest Celebrates Inspiring Family Stories Across Canada

 

TORONTO, ON (February 26, 2008) – Willow Breast Cancer Support Canada announced today a call for entries for the annual My Hero Contest. Through this unique write-in contest, children across Canada whose family has been affected by breast cancer can share inspiring family stories and have a chance to win a financial contribution toward their future education.

The 2008 contest is open to all children across Canada aged eight to twelve. To enter the contest, children can go to www.BreastCancerHeroes.ca and submit a short essay telling Willow why they consider their family member, who has been affected by breast cancer, as their hero. Finalists will be eligible to receive one of five prizes, including a national grand prize of $3,000 toward their post-secondary education. Four prizes of $1,500 each will also be awarded regionally across Canada. The contest has been generously sponsored by Abraxis BioScience, Canada Inc.

“It is truly inspiring to share in the experiences of Canada’s real heroes, as seen through the eyes of our children,” says S. Elaine Brown, Executive Director, Willow Breast Cancer Support Canada. “The journey with breast cancer can be a very challenging time for any family, especially those with young children. The My Hero Contest gives those children a unique opportunity to share their feelings, and provides us all with a positive perspective in dealing with the disease.”

“We are truly honoured to provide support for Willow to deliver programs, such as the My Hero Contest, that help families come together and support one another,” says Lyndal Walker, Vice President, Abraxis BioScience, Canada Inc.

Entries for the contest will be accepted both online and via Canada Post until August 1, 2008. Mail-in entry forms can be printed off from the contest Web site. Winners will be announced at the end of September 2008.

For information on how to enter the contest and to access the full contest rules and regulations, visit www.BreastCancerHeroes.ca.

 

About Willow Breast Cancer Support Canada

Willow is best in class among breast cancer education and support organizations providing all Canadians impacted by the disease with timely and relevant information, education and unique peer support. This helps empower them to make better decisions, support their loved ones more effectively and navigate the complex health care system with greater confidence. A national program, Willow is accessible via a toll-free line and delivers valuable psychosocial support that is complementary to the care breast cancer patients receive from their medical team. For more information on Willow and its services visit www.willow.org or call 1.888.778.3100

 

About Abraxis BioScience, Canada Inc.

Abraxis BioScience, Canada Inc., a wholly owned division of Abraxis BioScience Inc., is devoted to the global development and commercialization of next generation cancer therapies. Abraxis BioScience, Canada Inc. is located in Richmond Hill, Ontario. For more information about the division and its products, please visit www.abraxisbio.com.

-30-

 

Media Contacts:

 

Angela Gurley

Ketchum Public Relations Canada

416-355-7415

angela.gurley@ketchum.com