The Breast Darn Show Period raises $37,000 for
Willow Breast Cancer Support Canada
Toronto, ON, June 22, 2007 - Willow Breast Cancer Support Canada would
like to thank the entire Breast Darn Show Period organizing committee,
who earlier this week presented Willow with a cheque for $37,000. The donation,
which surpassed the previous fundraising record by $7,000, will directly help
the thousands of Canadians receive the support and information services they
need while coping with breast cancer within their families.
"We wanted to support an organization whose mandate is to help people dealing with this terrible disease today," says Melanie Segal, co-creator of the event. "In Willow we found this all important resource that assists Canadians coping with breast cancer by providing emotional support and information specific to each person's needs. We know first-hand how valuable this type of service is to the thousands affected, so wanted to do our part to give back."
"It's been an absolute pleasure working with this dynamic and passionate team on this unique project," says S. Elaine Brown, Executive Director, Willow Breast Cancer Support Canada. "It was a spectacular event kicking off with the pink carpet and concluding with the incredibly moving silks acrobatic performance by Shayna Segal. All who attended were truly touched in numerous ways throughout the entire evening."
The Breast Darn Show Period took place on May 17, 2007 at the Fermenting
Cellar in the Historic Distillery District. The event featured live performances
by Kim Stockwood, Tara McLean, and Damhnait Doyle from the Juno
nominated band Shaye and Camilla Scott from the Tony award
winning musical Mamma Mia.
You can check out all the post-event info and photos by visiting www.breastdarnshowperiod.com
"A very special thank you goes to our Gold "DD Sponsors" Apotex Inc. and Helix BioPharma Corp, whose generous support has made this event possible," continued Melanie. "With their commitment, we have been given the opportunity to celebrate the remarkable strength of those who lives have been touched by this life-altering disease."
About The Breast Darn Show Period:
The event was created by the Segal sisters and Annie Graham. Their mothers,
Dody Segal and Beryl Graham inspired the creation of this unique event through
their strength and courage against their battles with breast cancer. The event
celebrates, honours, and educates all those who have been touched by this disease
with funds raised going to Willow Breast Cancer Support Canada. For more information
visit: www.breastdarnshowperiod.com.
About Willow Breast Cancer Support Canada:
Willow is best in class among breast cancer education and support organizations
providing all Canadians impacted by the disease with timely and relevant information,
education and unique peer support. This helps empower them to make better decisions,
support their loved ones more effectively and navigate the complex health care
system with greater confidence. A national program, Willow is accessible via
a toll-free line and delivers valuable psychosocial support that is complementary
to the care breast cancer patients receive from their medical team.
For more information on Willow and its services visit www.willow.org
or call 1.888.778.3100
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For more information contact:
Alison Burke
Willow Breast Cancer Support Canada
416.778.6314 x235
aburke@willow.org
From left to right, Pete Morra, Annie Graham, Joelle Segal, Shayna Segal, Melanie Segal & Elaine Brown